Easily spread the word about your business
A successful Social Media Marketing campaign leads to a lot more talk about your brand online. When your message works with your users, they will spread your message more effectively than tradition methods.
If you have a large amount of followers (twitter) or fans (facebook) you can easily spread the word on an upcoming promotion or event and get instant traffic directly to your website.
Capture a target audience that is interested in your product or service. Consider gaining a new follower or fan as a new lead.
You can’t beat FREE traffic to your website.
Impact on search engine rankings
Social media marketing campaigns bring you large amounts of backlinks that benefit your ranking in search engines.
Compatible with traditional Marketing
No one says you have to approach and embrace Social media marketing 100%. Social media marketing campaigns can run along side traditional marketing and advertising. The most common and effective parallel is email marketing.
The power of recommendation
Would you rather buy from a faceless company or from a company that people recommend? We know that initiators and influencers play an important role in the buying process and you can reach these people with Social media marketing.
Traditional online advertising methods, such as, banner ads are seeing drops in effectiveness. As ad blindness increases, social media marketing has the potential to send visitors to your website without traditional advertising methods.