Organic / Natural search (FREE) results vs (PAID) Sponsored advertisements
Depending on a number of different factors, you can launch either a Search Engine Optimization campaign by optimizing the content of your website or you can opt for placing paid advertisements for your business. Sometimes we will recommend to choose for a combination of both search marketing methods.
Below we illustrate the difference between ‘organic’ or ‘natural’ search results and the sponsored (Pay Per Click) advertisements in Google.
The organic search results (FREE natural search results) occupy the largest part of the search results pages. They are distinguishable from the sponsored links by among other things the white background on which they are displayed. Sponsored links (paid advertisements) will differ from the organic search results by being displayed on a coloured background. These paid ads are usually located off to the far right hand side, at the very top of the page or the very bottom.
By default, Google and most other search engines will display 10 organic search results per page. These will be displayed below the coloured sponsored advertisments should there be any advertisers who have purchased advertisements that will be displayed for the same or similar search keywords that you’ve entered to find a product or service.
When your website has been properly built and optimized by a skilled SEO-professional, then you can gain top positions in these organic search results with the help of Search Engine Optimization campaigns (SEO)
Sponsored Advertisements are available in the different search engines such as in Google’s AdWords advertising program. Sponsored links (advertisements) are displayed at the top and right hand side of the page and are distinguisable by their slightly coloured background. With Google Adwords you write your own advertisements or let us write them for you, then select the keywords for which your advertisement should be displayed when searchers consult a search engine and then choose a certain maximum price that each click should cost when someone clicks your ad. This method is also known as pay per click. The higher your maximum price per click, the more likely you’ll gain better advertising space and thus reach more visitors to your site. Numerous other factors will influence the quality of your advertising space. We are here to help you with optimizing your ads!
Optimize or Advertise?
One of the influencing factors that is important for choosing search engine optimization vs paid advertisements is whether you already own a website. In case you don’t yet own a website, in most cases we will advise you to allow us to build your website according to all the necessary requirements to achieve top positions via Search Engine Optimization (SEO). This way we can take into account and harmonize all the technical and content-related aspects that influence your future success with your search engine ambitions.
Another factor that may influence the choice is timing.
Advertising in an advertising program such as Google Adwords allows you to quickly promote your business (you can start a campaign within 15 minutes) compared to search engine optimization (which can take weeks or months before the first results with top positions are obtained).
In addition to the above mentioned factors there’s also the competitiveness of the keywords that describe your products and which users will use when searching for your products.
562 Graphix will work close with you to investigate and analyze your specific needs and goals in order to offer you the best e-marketing strategy available for you business. You can count on a solution and and marketing plan that will help you realize and exceed your business expectations online! Contact Us Today (866) 505-0801